Today New Balance Football officially revealed the new 2017/18 Liverpool FC home kit. The shirt has been launched as part of the ‘Pure Liverpool FC’ campaign for the 2017/18 season, tying into the Club’s 125th anniversary celebrations.
The kit pays homage to the club’s 125th anniversary, introducing a special 125thanniversary crest. The Liver bird emblem is flanked with ‘1892’ and ‘2017’; a unique feature of the New Balance LFC kits for the new season. The 2017/18 kit range takes inspiration from the iconic moments, figures and events that have featured throughout Liverpool FC’s illustrious 125 year history. The home kit has a darker red tone similar to the all red kit Bill Shankly introduced over fifty years ago.
Tonal pin stripes are engineered into the weave of the fabric of the kit, acknowledging the Liverpool FC teams of the early 80’s and a highly successful period in Liverpool FC’s history. The jersey features a debossed ‘125’ to the shoulder seam tape and is framed with a v-neck white tipped collar.
To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames sits at the nape of the neck.
General Manager of New Balance Football, Richard Wright said: “This kit is a testament to the periods and events that have made Liverpool FC the club it is today. This year’s home kit is the perfect blend of heritage and modern technology, creating a look that is visually stunning and performs at the highest level.”